I’ve seen firsthand how small businesses in India struggle to go digital. Out of 1.2 million sellers, only 15,000 have tapped into eCommerce. For many, especially in rural areas, selling online felt impossible—until ONDC Seller & Buyer Apps changed the game!
The Open Network for Digital Commerce (ONDC) is revolutionizing how businesses connect with customers. Backed by the Department for the Promotion of Industry and Internal Trade, this open-platform initiative helps local merchants and brands compete in the digital space without relying on traditional marketplaces.
With ONDC, sellers can list products across multiple platforms, and buyers can access better choices and competitive pricing. But how does it all work? Let’s dive into ONDC Seller & Buyer Apps, their impact on small businesses, and the top platforms helping sellers and buyers thrive in 2025!
Understanding ONDC – A Game Changer for Digital Commerce
When I first heard about ONDC Seller & Buyer Apps, I knew this was something revolutionary. Launched in December 2021 as a Section 8 company, ONDC (Open Network for Digital Commerce) is designed to break the monopoly of traditional eCommerce giants and give small businesses a fair chance in the digital space. The initiative is backed by key institutions like the Quality Council of India and Protean eGov Technologies Limited to create a more inclusive and open trading network.
So, what makes ONDC different? Unlike closed marketplaces that restrict sellers with rigid policies, ONDC follows an open-source framework. This means businesses of all sizes can connect, list their products, and sell across various platforms without depending on a single marketplace. With open protocols and standardized processes, ONDC ensures seamless inventory management, cataloging, and order fulfillment—making it easier for small businesses to reach potential buyers.
The best part? ONDC Seller & Buyer Apps empower both sellers and consumers by offering a network-driven approach to eCommerce. Buyers get access to a diverse range of sellers, including local and small businesses that were previously hard to discover online. Meanwhile, sellers gain visibility without paying hefty commissions to marketplace giants.
This initiative has gained strong backing from major financial players, including HDFC Bank, Axis Bank, Punjab National Bank, NSE Investments, BSE Investments, and more. With such widespread support, ONDC is set to transform digital commerce in India, making it more accessible, competitive, and beneficial for all.
Top 5 ONDC Seller Apps in 2025 – Best Picks for Businesses
Selling online has always been a challenge, especially for small businesses trying to stand out in a crowded marketplace. But with ONDC Seller & Buyer Apps, things are finally changing! Now, businesses of all sizes can effortlessly establish an online presence and reach new customers without being restricted by traditional eCommerce platforms.
If you’re a seller looking for the best ONDC Seller Apps in 2025, here are the top five platforms helping businesses thrive:
Mystore – Your All-in-One Selling Solution
Developed by StoreHippo, Mystore is one of the most popular ONDC Seller Apps for small and medium-sized businesses. It offers a simple, user-friendly interface and a feature-rich admin dashboard to help manage inventory, orders, and payments seamlessly. With built-in logistics and SMS integrations, sellers can handle everything from product listings to shipping without hassle. Plus, there’s zero subscription cost, making it a budget-friendly option for new sellers!
eSamudaay – Empowering Local Businesses
If you’re a retailer in the food and beverage industry, eSamudaay is a great choice. Designed to support local economies, this platform simplifies order processing, catalog management, and stock updates. It has successfully onboarded businesses across different regions, allowing them to efficiently sell groceries and daily essentials through the ONDC network.
SellerApp – Backed by YES Bank
In collaboration with YES Bank, SellerApp provides a robust eCommerce solution for sellers in categories like home decor, groceries, and essentials. This platform offers valuable tools for inventory tracking, consumer order management, and sales reports, making it an excellent choice for businesses in the north-central and eastern parts of India.
ITC Store – Trusted Marketplace for Essentials
For sellers dealing in groceries, stationery, and personal care, the ITC Store is a reliable ONDC app. Operating in over 11 cities and 1,000+ pin codes, this platform is designed to help small and medium-sized businesses expand their reach across India with ease.
Digiit – The Go-To App for Small Retailers
Digiit is a rapidly growing ONDC Seller App that focuses on industries like food, grocery, and home decor. It’s particularly popular in southern states and metro cities, offering a seamless buying and selling experience. The app even allows platform owners to earn additional revenue without extra investment, making it a win-win for all stakeholders.
Top 5 ONDC Buyer Apps in 2025 – Best Platforms for Smart Shopping
Shopping online has never been easier! With ONDC Buyer Apps, you can now browse thousands of products, compare prices across multiple sellers, and support local businesses—all in one place. Unlike traditional eCommerce marketplaces that limit your choices, these apps provide a more open and competitive shopping experience, giving you the best deals every time.
If you’re wondering which ONDC Buyer Apps are the best in 2025, here are my top five picks:
Paytm – India’s Favorite ONDC Shopping App
When it comes to ONDC-powered shopping, Paytm is a household name. As the first app to go live on the ONDC network in 2022, it has quickly become one of the most popular platforms for buyers. Whether you’re looking for groceries, home essentials, or food delivery, Paytm offers a seamless shopping experience with multiple sellers, quick payments, and real-time order tracking. It’s one of the easiest ways to explore ONDC Buyer Apps with a familiar interface.
MagicPin – Cashback and Rewards Galore!
If you love discounts and exclusive deals, MagicPin is the app for you. This ONDC-powered platform connects buyers with a wide range of local sellers, offering cashback, vouchers, and exclusive rewards. You can shop from top food brands, discover new cuisines, and enjoy special offers—all while supporting small businesses in your area.
Pincode – Hyperlocal Shopping by PhonePe
Developed by PhonePe, Pincode is revolutionizing local shopping on the ONDC network. This app connects you with retailers in your neighborhood, allowing you to buy fresh groceries, meat, fish, and other essentials at great prices. With over 20,000+ products available, you get high-quality items while making secure payments through PhonePe’s trusted gateway.
Meesho – Budget-Friendly Shopping for Everyone
Meesho, India’s rising eCommerce platform, has fully integrated with ONDC to make online shopping more affordable and accessible. With a focus on hyperlocal businesses and small retailers, Meesho helps buyers connect with independent sellers while ensuring competitive pricing. If you love discovering new brands and supporting small businesses, this app is perfect for you.
Mystore – A One-Stop Shopping Destination
As one of the leading ONDC network participants, Mystore offers both buyer and seller services. Shoppers can explore a vast range of products, select their preferred logistics partner, and choose from multiple payment options. What sets Mystore apart is its ability to let buyers directly communicate with sellers, track orders, cancel purchases, and leave ratings—all within the app.
How ONDC Seller & Buyer Apps Are Changing the Future of eCommerce
Bringing a business online can be overwhelming, but with ONDC Seller & Buyer Apps, it’s now easier than ever. This revolutionary platform is transforming digital commerce, making it affordable, competitive, and accessible to businesses of all sizes. Whether you’re a buyer looking for better deals or a seller aiming to reach more customers, ONDC offers something for everyone. Let’s dive into its key features and future potential!
Why ONDC Seller & Buyer Apps Are Game-Changers
More Choices, More Competition
Unlike traditional eCommerce platforms that limit seller visibility, ONDC connects buyers with multiple sellers, increasing competition and giving shoppers better product options at fair prices.
Affordable Pricing & Discounts
ONDC eliminates middlemen, making products more affordable. Buyers can also take advantage of discounts, cashback offers, and seasonal promotions through apps like Paytm and MagicPin.
Secure & Seamless Payments
With integrated safe payment gateways, ONDC ensures quick and secure transactions, reducing the risk of payment failures and fraud.
Government-Backed & Trusted
Since ONDC is supported by the Government of India, buyers and sellers can trust the network’s credibility. This assurance makes it easier for small businesses to gain consumer trust and boost sales.
Better Customer Support
Unlike traditional marketplaces, ONDC Seller & Buyer Apps provide dedicated support, ensuring that buyers and sellers get assistance whenever they need it.
How ONDC Supports Small Businesses
Small and medium-sized businesses often struggle to transition online due to high costs and complex technologies. ONDC is changing that by offering:
Hassle-Free Digital Transformation – ONDC provides a standardized system, making it easy for businesses to create an online store without any tech expertise.
Unlocking Rural Markets – Many rural businesses lack access to online customers. ONDC bridges this gap, allowing small retailers to tap into eCommerce and reach buyers across India.
Future-Ready with Advanced Tech – ONDC plans to integrate AI, machine learning, and blockchain, ensuring ONDC Seller & Buyer Apps stay innovative and efficient.
Government Support & Future Growth of ONDC
ONDC’s incentive programs encourage more businesses to join the platform by offering:
Flexible Discounts & Incentives – New incentive schemes help buyers save more while supporting merchants in non-metro regions.
Massive Growth & Merchant Onboarding – The network has already onboarded 260,000+ sellers, and this number is growing every day!
Global Trade Expansion – ONDC is expected to simplify cross-border eCommerce, making international trade more accessible for Indian businesses.
The Future of ONDC & eCommerce in India
With its transparent pricing, open competition, and government backing, ONDC is set to revolutionize eCommerce—not just in India but globally. As more businesses join this network, ONDC Seller & Buyer Apps will continue to reshape how we buy, sell, and interact in the digital marketplace.
FAQ: Everything You Need to Know About ONDC Seller & Buyer Apps
Q: What is ONDC, and how is it different from traditional eCommerce platforms?
A: ONDC (Open Network for Digital Commerce) is a government-backed open network designed to democratize eCommerce by connecting buyers and sellers directly. Unlike traditional platforms like Amazon and Flipkart, which control their marketplace, ONDC allows multiple seller and buyer apps to operate on a shared network. This means more choices, better pricing, and greater opportunities for small businesses to sell online without being dependent on a single platform.
Q: How do ONDC Seller & Buyer Apps work?
A: ONDC Seller & Buyer Apps work as intermediaries that allow businesses to list their products and customers to make purchases. Sellers can choose an ONDC seller app like Mystore or Digiit to list their inventory, while buyers can use ONDC buyer apps like Paytm or Pincode to shop across multiple sellers. The network ensures seamless transactions, secure payments, and fair competition, creating a win-win for both buyers and sellers.
Q: Is ONDC safe for buyers and sellers?
A: Yes! ONDC is a secure and government-supported network, ensuring safe transactions, verified sellers, and secure payment gateways. Unlike traditional platforms where sellers depend on a single company’s policies, ONDC provides a decentralized marketplace, reducing unfair pricing practices and improving consumer protection.
Q: Can small businesses benefit from ONDC?
A: Absolutely! ONDC was specifically created to help small and medium-sized businesses go online easily without worrying about high commissions or platform restrictions. With ONDC, businesses gain visibility, access to more customers, and fair competition, allowing them to grow at their own pace.
Q: How can I start using ONDC as a buyer or seller?
A: It’s simple!
For buyers: Download an ONDC Buyer App like Paytm, MagicPin, or Meesho, browse through products from multiple sellers, and place your order.
For sellers: Register on an ONDC Seller App like Mystore, SellerApp, or eSamudaay, list your products, and start selling across a broad network of customers.